Taco Bell has announced that it is clearing the air on their beef rumor, launching a nationwide advertising campaign to share the truth.
The fast-food chain took out full-page ads in at least nine major newspapers and launched a YouTube campaign featuring its president Friday to proclaim its taco filling is 88 percent beef.
A false-advertising lawsuit filed last week that caused an online stir alleges the company's filling doesn't have enough beef to be called that. The lawsuit seeks to make the company stop calling it "beef," and pay the suing law firm's bill.
The Advertising Copy reads:Thank you for suing us.
Here's the truth about seasoned beef.
The claims made against Taco Bell and our seasoned beef are absolutely false.
Our beef is 100% USDA inspected, just like the quality beef you buy in a supermarket and prepare in your home. It is then slow-cooked and simmered in our unique recipe of seasonings, spices, water, and other ingredients to provide Taco Bell's signature taste and texture.
Plain ground beef tastes boring.
The only reason we add anything to our beef is to give the meat flavor and quality. Otherwise we'd end up with nothing more than the bland flavor of ground beef, and that doesn't make for great-tasting tacos.
REAL percentages.88% Beef and 12% Secret Recipe.
In case you're curious, here's our not-so-secret recipe.
We start with USDA-inspected quality beef (88%). Then add water to keep it juicy and moist (3%). Mix in Mexican spices and flavors, including salt, chili pepper, onion powder, tomato powder, sugar, garlic powder, and cocoa powder (4%). Combine a little oats, caramelized sugar, yeast, citric acid, and other ingredients that contribute to the flavor, moisture, consistency, and quality of our seasoned beef (5%).
We stand behind the quality of our seasoned beef 100% and we are proud to serve it in all our restaurants. We take any claims to the contrary very seriously and plan to take legal action against those who have made false claims against our seasoned beef.
President, Taco Bell